24 Hour Fitness 2019 - YOUR RESULTS. YOUR WAY.

For the 2019 24 Hour Fitness Brand Campaign I was in charge of retouching all images that were to be put out for advertisements. I worked closely with the creative director to make sure they had a spotlight effect with a blueish background tint to mimic our cycle room and bring attention to our hero person. See photos of the finished product below.

Here are some before and after examples of the images that I retouched for this campaign. I worked closely with other designers to make sure the background would fit wide layouts, remove distractions, color correct and make our hero pop!

Click the image and slide right/left to see the images stacked on top of each other (helps to see what was edited easier)
Left side: Raw file
Right side: Retouched edit

For this last image I decided to try something on my free time and I asked my personal trainer if she could help me with getting a similar look as 24 Hour Fitness had for the 2019 Brand. I used studio equipment to get a similar shot and then edited it using that blueish spot light effect and ended up using my own picture for a new club opening email. The best part is that our brand is reinforced my image and I think that is a huge advantage I have being a photographer on top of a graphic designer. I can think in advance and know how to take my own shot for what I will be using it.

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