Project Summary
I designed Evergreen Signage for Gopuff stores, creating visually consistent and impactful assets that support their brand identity and enhance the in-store experience.
Skills used:
Design
compositing
Design
compositing
Challenges
This project was time sensitive and involved a wide range of deliverables, including end caps, event posters, aisle blades, shelf talkers, bottle neckers, clip strips, stack signs, A-frames, and cart signs. In addition to managing the large scope of work, we were also required to provide multiple design options for the client to review, which added an extra layer of complexity to the process.
Solution
I collaborated with the team to develop creative solutions that met the project’s demands. The signs featured in my portfolio are just a few examples of the final designs created for in store display. We successfully communicated the fast, convenient, and affordable benefits of using the Gopuff app, ensuring that the messaging resonated with customers across various in store formats.
Supporting Assets
Here’s a creative postcard for a Gopuff vendor product, designed to align with Gopuff’s brand guidelines while maintaining the simple, clean aesthetic seen in store. I added my own creative touch by featuring the product emerging from a coconut on the cover, giving it a dynamic and eye catching effect.
