Project Summary
24 Hour Fitness sought to develop an educational platform to guide individuals interested in fitness, focusing on workouts and nutrition. The result was "Fit Tips," a comprehensive resource for fitness education. Below, you can see my logo design process. While many designers begin with hand sketches, I prefer to start directly in Illustrator, allowing me to explore ideas and iterations digitally. Towards the end, you'll see the finalized logo incorporated into a digital ad for one of their monthly offers.
Skills used:
Logo Design
Logo Design
