Project Summary
Designed a promotional email featuring a client-selected cocktail recipe to support the sale of a featured mezcal product. The layout combined a recipe-focused lifestyle section with product offers and strong calls to action, creating a clear path from inspiration to purchase. The design balanced branded storytelling, product education, and retail promotion while maintaining the established BevMo! and 400 Conejos visual style.
Skills used:
Design
3D
Compositing
Color Grading
Styling
Lighting
Design
3D
Compositing
Color Grading
Styling
Lighting
Challenges
The featured product was unavailable at nearby stores, and ordering it would not have met the project timeline, so an original product photoshoot was not possible. Instead, I had to work with a pre rendered bottle image that had limited realism and flexibility. This created a challenge because the brand’s existing recipe content relied on playful, highly realistic lifestyle photography.
Solution
I took a proactive approach and used my 3D design skills to create a more realistic product rendering from scratch. I researched the bottle’s real world appearance, including its shape, label details, materials, and proportions, so I could reproduce it as accurately as possible in 3D.
The final concepts gave the client both realistic and stylized options despite the lack of a physical product and the short turnaround. The client was extremely pleased that we were able to create fun, polished imagery that felt consistent with the brand and supported the promotional campaign.
