Project Summary
create monthly direct mailer for BevMo! + Gopuff featuring specific drinks.
Skills used:
Design
Layout
Typography
Design
Layout
Typography
Challenges
Gopuff had a very simplistic style so we had to show 4th of July theme while still following the brand guidelines for Gopuff. There was a little fleibility due to the merge being with BevMo!.
Solution:
We used the different color in the brand guidelines that Gopuff gave us and split paged strategically. Keeping red white and blue for the 4th of July theme and some subtle background elements. Decided to separate the pages that were not so 4th of July focused with a more neutral color scheme. Also, created a few other pieces below to show how the content looked after the merge.
