Project Summary
For October, we launched our popular "12 for $20" offer on all single bars and cookies. I was tasked with creating a series of fun, spooky-themed posters for the retail area, as well as static creative pieces for our social channels. The designs were presented to the design, marketing, and retail teams for internal review. Afterward, the selected designs were A/B tested, with the winning creative featured below.
Skills used:
Design
Compositing
Retouching
Animation
Color Grading
Stock Image Search
Sound Effects/Music Search
Design
Compositing
Retouching
Animation
Color Grading
Stock Image Search
Sound Effects/Music Search
ChallengesÂ
This project was initially not intended to be an animation for our social channels, which meant it wasn’t created at the optimal size for digital use. Given the last-minute nature of the request, I had to quickly adapt by resizing the assets, animating the content, and sourcing appropriate background music and sound effects to complement the visuals and fit the tone of the project.
Solution
The animated creative became a top performer for October across our social channels, particularly on Twitter and Instagram. It effectively raised awareness of the special offer in our gyms, driving engagement among our members. As a result, sales exceeded our target by 13%, demonstrating the strong impact of the campaign.
