24 Store

During my time working for 24 Hour Fitness my main focus was on projects for 24 Store. One of our goals was to simplify the look of the signs to have them look clean and be straight to the point. My creative director wanted to go for a templated look and to use my skills on additional projects as well. We also wanted to use the clean single color scheme from the 24 Store photoshoot. You can see these ideas on the images posted below. While it was challenging to implement this at the beginning, towards the end I was able to deliver very clean designs that follow the 24 Store Brand.

Find Your Fit
This was a project for headphones at 24 store and to highlight the features that they have.
The first image on the left is the raw file straight out of camera that I took. I had in mind to use this image in a way that 24 Store uses colored backgrounds on the other advertised images in club. The second pic is an image in club with the sign finished and the headphones have tags with icons from the main header. On the third pic you can see how the other sign from Hydro Flask that I created before looks like it belongs together. The fourth image is a close up shot of the printed sign.
Templated Monthly Signs + Email
Here are the monthly signs I created for promotional offers. By leaving a large amount of space on top this allowed for a variety of different texts and promotional offers. I used our four colored backgrounds to separate the offers each month and I also used the 24 Hour Fitness logo circle as a crop. If you are familiar with the brand you will immediately recognize it so these tie in nicely to the overall brand using a simple and clean approach!
Fun Social Media Posts
For social media we had a little bit more of flexibility and were allowed to get creative without having to follow the brand color so I took advantage of that and played with things often. Since I know we love to see before and afters I decided to also show how I went about creating that easter piece.
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